As a matter fact that SEO is the process of achieving only two things that are Improved Ranking & Improved Visibility. Ranking Factor is certainly dependent on factors which come into On Page Optimization. Whereas, if we talk of visibility, then Off Page Optimization comes into play. It involves several activities which help in enhancing the visibility of the website. What to do with the visibility? Visibility helps in making your reach to the targeted audience. The more your appear at different platforms, more will the chances that you will be viewed by the target audience, hence better will be the chances of getting online leads.
Let me discuss very briefly, the activities which come in this. Off Page Optimization is more of a link building process. In this, distribution of content takes place at different platforms so as to improve your visibility. Moreover, it can also be said that it is a process through which you intend to increase the traffic on your main website.
Some of the most important activities which are performed in this are discussed here.
Article & Blog Submissions:- The Articles/ Blogs are nothing but the piece of information associated with your business. You can provide information related to your services/ products in the form of articles so that the audience know your things in a better manner. If they like the information which you spread relevant, then they will certainly come to your main website to make enquiry. There are several platforms which accept information in the form of articles & blogs. There you should submit your info.
Social Bookmarking/ Classified Ads/ Business Directory:- Another way of enhancing your visibility is making submissions at bookmarking sites and classified sites. Most of the people visit these websites to gather information. Also submit information related to your business on Business Directories. These sites will certainly help in increasing your visibility.