Confused about why your business needs a website. Well, Google receives over 63,000 searches per second on any given day. What exactly does this mean? It means that people across the globe are searching information over google. So, having a business website potentially grow the chances of your business success. It doesn’t matter what your business or profession, a website can generate business, promote goodwill among customers and prospects, and deliver strong marketing messages – whether your business is small, large or in-between, well-established or brand-new. Even if you are a completely local small business, service, contractor or consultant, odds are people have used search engines to look for your web site – and if you don’t have a web site… well, you get the picture.
Reasons why your business needs a website
24X7 Marketing:- Website is like your online or virtual office that serves you 24x7x365. Customers can take a look at your products and buy them even when you aren’t available (in case you’re running an ecommerce website). If you are doctor or consultant then also you’re your customers can book appointment or call you or can email you about their requirements. If you’re are running a local store then there are chances that someone in your locality is searching your products on Google or Bing. You can get the inquiry from his/her side through a business website.
Target Larger Market:- With brick & mortar store, you can only cater to a limited number of clients. However, with online presence, you can target a larger market. You can target audience at distant geographies to sell your products or services and that too at very minimal costs.
Brand Identity:- Website is not just about selling products and services, it is also about brand identity. Statistics suggest that six out of ten consumers expect brands to provide online content about their business on some form of digital property, and more than half head straight to the brand’s website for product information. Not having a business website makes today’s digital-savvy (and impatient) customers look elsewhere.
You control the narrative:- One cannot control what others say about your business but you can influence public perception by creating your own story via a business website. By posting blogs or press releases you can propagate message, mission, and vision in front of your target audience.
Improves Credibility and Legitimacy of Your Brand:- A website contains many things like your address, contact details, company history, founder details, etc which make your business more credible and legitimate. Before making purchases, buyers want to know whether your company is real and isn’t fooling people. These details on business website make you look genuine.