Search Engine Optimization (SEO) is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. SEO is, in fact, the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Search Engines use bots or spiders that perform several activities like crawling, indexing, processing, calculating relevancy, and retrieving to deliver results. These bots or spiders crawl the website to understand what a site is about. After crawling, indexing of the content takes place based on keywords, tags, and categories that best defined the website. The indexed pages are stored in the database to be retrieved later during the search query.
Whenever the user enters a query, the indexed pages in the database are searched to deliver results based on the relevancy of each of the indexed pages. So, Search Engine Optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
Benefits of SEO for your Business
Improves The Performance of Your Business:-There are 250 million websites on the web and all are fighting hard to rank on the top in the search results. If you are product or service based business then the online market is really competitive. SEO helps your brand stand out from the rest by improving your ranking and website visibility with the related keywords.
Higher Brand Credibility, People Trust Google:- SEO helps in transforming your business into brand. People trust Google and first listing in SERP instills trust since companies on the first page are generally perceived to be more trustworthy. The more your pages and content rank in high positions in the search engines, the more chances you have for users to see your content and associate with your brand.
Bring in MORE Customers:- SEO is probably the most efficient and affordable marketing strategy that exists today. Moreover, it will only bring in customers who are actively seeking to find your product or service! SEO will help brings “targeted” traffic to your website, and eventually more customers to your business than any other marketing tactics you’ll ever use.
Your Competitors Are Doing It:- More Businesses are realizing the fact that SEO brings in customers. If your competitors are using it then they will appear before you on Google and get all those hits that can lead to sales before your website will. Even if your site offers better services or prices. So, if you want to stay ahead in competition in the google rankings, you need SEO.
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