Is having a business website is enough to stay ahead in the global marketing scenario? Definitely no! A website needs to be ranked in the SERP (Search Engine Result Page) with the relevant keywords in order to get the traffic. For this, most of the business owners use Search Engine Optimization (SEO). It is the process of optimizing the website content such as keywords, images, and text as per the guidelines of the search engines such as Google, Yahoo, & Bing. Search Engines deliver results based on several activities such as crawling, indexing, processing & retrieving results. In order to remain compliant to search engine guidelines while also engaging humans as well, you need SEO Content Writing. This writing is focused on grabbing the attention of the search engines using specific, targeted words or phrases (called keywords or keyword phrases), and using them in specific ways.
Now, the question is how these things are co-related & how they influence your business. People are searching for information. For example, if we are Content Writing Agency in Delhi and has ranking with that particular keyword then we get position in the SERP with that keyword. People entering that search query or keyword will click our URL & come to our website to place their orders. Same is the case with other business websites. Businesses owners need people to come to their website through the search engines to buy their product or click on their ads. So, to make search engine bots understand that your website is the best result against the query, you need good, optimal, search engine-directed content. It is your content in the end that make search engine bots realize what specific information your website is holding.
To make you understand easily, let’s break “SEO Content” into its component parts:
- “SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google.
- By “content,” we mean any information that lives on the web and can be consumed on the web.
So, putting these two concepts together: SEO Content is any content created with the goal of attracting search engine traffic.
Human Side of SEO Content Writing
SEO Content is made to attract the search engine bots, however, you need to keep in mind that it is humans who need to click the “call to action” button to place their order. So, while writing make sure that you convey right message to humans. Don’t take SEO content as meaningless pieces that entertains only bots. You must make people want to refer to the site, link to it and talk about your content.
SEO Content Writing aims at specific search queries while keeping the meaning of the content. The aim is to drive qualified and targeted traffic to website to improve “call to action” stats.