Content Marketing – What and why

If you’re interested in marketing your business online, then you must have heard about “Content Marketing”. What is it? Content Marketing is about spreading information. It is the marketing or branding of product or service by sharing educational, entertaining, or insightful information that will ultimately help readers improve their lives. In most of the cases when we say “content marketing”, we mean “online promotion”.

In order words, we may say that Content Marketing is creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The main purpose of “content marketing” is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior.

Content Marketing Techniques that can help in enhancing your online visibility

Social Sharing: – You should leverage the growing popularity of social media platforms like Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc to make your reach to the targeted audience. If you’re into B2C marketing then Twitter and Facebook can help you finding great followers. LinkedIn is a professional network that helps you connect with the professionals from varied industries. Not only you can share regular posts in the form of infographics on LinkedIn but also publish videos and articles to capture new leads. For retailers into fashion or apparel industry, Instagram and Pinterest are very useful platforms that can help your reaching the new audience.

Articles/ Blogs: – One of the most impactful way of capturing clients is sharing information in the form of blogs and articles. Though both look same, yet there is a vast difference between the two. Article is genuine piece of content which is backed by statistics, facts and figures. It is usually published at third party platforms and the tone should be kept unbiased. So, while marketing your article, it is always recommended that you should not try to oversell your copy. While, blog on the other hand which is based on personal opinion. It is widely used for Affiliate Marketing as people who have used or already using some products write on those products to earn some extra bucks if they find those products interesting. 

Questions/ Discussions: – With the emergence of platforms like Quora & Yahoo Answers, you can easily find readers asking about products / services related to your niche. By addressing their queries, you can easily gain a competitive edge while also getting a chance to win a prospect. 

Video Sharing: – Commercial videos, tutorials or other form of content in video format can help you win new audiences across YouTube, Authorstream, etc. These are few techniques which you can use to win the prospects. Sharing of genuine content will help in increasing brand awareness and goodwill.

Contributor – Author is a professional SEO Content Writer in Delhi. He is a technology enthusiast and loves to write for Cloud Computing, SaaS, IoT, & AI.